Content & Copywriting

Dyson East Beauty Hub APAC

Created a monthly set of high-quality Beauty social content to supplement the APAC social calendar, especially for cultural and festive relevance.

Involvement:
Pre, during and post production
Copy support for all assets

Global & Regional Ambassadors

Full campaigns with ambassadors
-JISOO, Deepika Padukone, Badshah, SKY, Jang Won-Young, Park Bo-gum,

Involvement:
Scriptwriting, conceptualisation, social copy

Dyson Peak campaign 2025/2026

Global Peak campaign for global usage
-Film series that showcase our products with a tactical gifting and holiday messaging

Involvement:
Storyboards and concepts, headlines and messaging, film production and Post,
development of full-funnel assets (Digital, OOH etc) and campaign kit

Over 82 masters, 440 variations and adaptations

Dyson In-house Social Content

Mini set-up in-house to produce social content for markets

Involvement (2-man team):
Conceptualisation, producing, filming

Conceptual Work (unreleased)

Exploration of copy and design concepts